Estonian culture foundation Tallinn 2011 presented new logo and slogan. The slogan sounds "Kultuur kutsub" meaning "Culture Calls" and it is aimed to speak to the audience and tell that the next year Tallinn is the symbol of European culture. The marketing logo and slogan were developed by Midfield Ltd.
As reported, total costs of the project Tallinn 2011 are 17.5 million euros. This sum includes all expenses related to the organization and implementation of the event, i.e. marketing, management, promotional and other costs. Initially, two times larger sum was intended for this purpose, but in course of deterioration of economic situation costs have been decreased dramatically; nevertheless, as organizers pointed out, the quality of the event has not decreased due to the lesser finance.
Various events are planned in Tallinn next year – Maritime Museum opening in June 2011, Urban projects, Tallinn Marathon, Tallinn Song and Dance Festival, Tallinn Maritime Days with a regatta, demonstration of ancient ships, theatre plays and a fish market, MIM Goes Sustainable, European Film Academy Awards Gala Presentation, No 99 Straw Theater – a huge house built of straw, the works for this object have started in March and are going to conclude in May, Plektrum and Tallinn Music Week mainly intended for the younger audience, Surprises and ideas, including such creative events as reading-out loud of books in public transport to attract passengers' attention and involve them in exciting world of books, graffiti events, outdoor posters, printing shirts' classes, Christmas Market, and offer of souvenirs, related to Tallinn 2011.
http://www.tallinn2011.ee/eng
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